Joe is a former professional swimmer turned entrepreneur. He competed for Scotland at the 2014 Commonwealth Games, after training 25 hours per week for several years. This experience has taught him the importance of building optimal performance, which is something that has been at the forefront of his career. Before this, Joe grew up in the South of France, where he fell in love with real, healthy and delicious fresh food. He’s always had this passion, and even busied himself baking fresh bread with his mother at the age of 3. It’s not just about making and sharing good food - it’s also about feeling great both mentally and physically.
This is what led him to found Motion Nutrition, a health supplement company whose aim is to help you stress less, sleep deeper and feel more energised. They focus on these three elements because when they’re taken care of, everything else works better. Motion Nutrition holds the belief that if you stress less, sleep deeper and wake up refreshed, you’ll start to make better lifestyle decisions. Seeing this outlook help others is what Joe cherishes the most and thrives on seeing people’s lives fundamentally improve.
Joe loves Lumie as he believes light therapy aligns perfectly with this approach. Bodyclock allows him to wake up slowly and naturally every morning, without having his phone in the bedroom - which is so important to good sleep hygiene.
Heading into the winter months, Joe notices a real improvement to his wellbeing from using Halo while he’s working. It helps create a sense of separation between his work and downtime with his family. He appreciates this now more than ever as he’s recently become a dad, and has also started a second company called Knowjack Media, producing photos and videos for outdoor brands.
Want to know more about Joe and how light therapy has impacted his sleep, energy and wellbeing? You can watch his story here.